Keyword competition is a concept or measurement that many SEO professionals use in their SEO efforts.
There're many ways to measure competition of keywords. The measurement can be very simple or very complex
dependent on the personal preference. However, if a particular keyword is competitive,
- The keyword has a higher value,
- Lots of webmasters or SEO experts are working on the keyword,
- It's harder to rank well
We can quantify the criteria as the following:
- the # of daily search times the average bid price (top 3 bids) is greater than 2000. (e.g. if the daily search is 2000 and bid price is $1, or daily search of 400 and the bid price is $4.)
- The average PR of on the first page of search engine result pages (SERPs) is PR6 or above;
- # of unique backlink sites (not # of backlinks) is 100 or more.
Before we target certain keywords, we want to know whether we have sufficient resource to do the work
and how long it will take to get the traffic we want.
Related Topics
Write Search Engine and User Friendly Web Pages - On-Page SEO
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