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2013-02-05 Natural Links - What, Why and How? Natural links are the links built for users. Links are the paths (not votes) for the users to travel in cyberspace. If a user encounters a link when unexpected, the link is unnatural. If a user expects a link when there isn’t one, the linking is not natural either. Natural links have nothing to do with whether the links are paid or not as long as they’re built for the users.
2013-01-31 The Facts and Truth of Earned Links The ratio of backlink count (root domains) to Facebook sharing count is used to measure the degree of link promotion. A page with 100% earned links will have a lower Link/Like Ratio (LLR), and a page with link promotion will have a much higher LLR. By comparing LLR of pages without link promotion with LLR of pages with link promotion, we found that only 5% of links are earned links, and 95% of links are promoted links in the link universe.
2012-10-29 4 Ways Small Businesses Can Use Foursquare During The Holidays If you use the app strategically and set goals for your business, Foursquare can become your go to social network for marketing. Need a few good tips? See below our top four tips on how you use Foursquare during the Holidays.